Swiggy, India’s largest food ordering and delivery platform today announced the launch of ‘Swiggy Daily’, the first-of-its-kind homestyle meal subscription by a food delivery platform. After changing the way India eats with its restaurant marketplace, this latest offering by Swiggy will give consumers access to a variety of simple homestyle meals prepared by home chefs, tiffin service providers and organised vendors. Launched in Gurugram, the service will expand to Bangalore and Mumbai in the coming months.
To make this a hassle-free everyday option, ‘Daily’ will allow users to schedule their meals in advance or opt for a daily, weekly or monthly subscription. With the added flexibility to pause, skip, change or cancel a meal, users will have the freedom to customise their subscription plan further.
In February this year, with the launch of Swiggy Stores, the food delivery leader had announced its larger vision to elevate the quality of life of consumers by offering unparalleled convenience. Swiggy Daily is yet another offering in line with this vision.
Commenting on the launch, Sriharsha Majety, CEO, Swiggy, said “In less than five years, Swiggy has redefined food delivery in the country and made it mainstream by offering the widest choice of restaurants and layering it with reliable and fast deliveries. As we worked on various initiatives like Swiggy POP and SUPER to make food ordering more convenient and cost-effective, we realised that there is a growing demand for quality and affordable everyday meals. With a mix of organised vendors and home chefs, Swiggy Daily will cater to this latent demand for homestyle meals that are an affordable, long-term solution for our daily food needs.”
With a daily changing menu of simple homestyle meals for lunch and dinner across veg and non-veg dishes, the app will list over 30 options for every meal. Authentic meals, ranging from secret family recipes by home chefs to best-sellers by quality vendors, Daily will make food across cuisines like Punjabi, Bengali, Tamil and Gujarati available to users. The service will soon be extended to include snacks, beverages and cut fruits.
Consumers can choose to schedule a single meal or opt for a 3-day, 7-day or a month-long subscription. Users can also choose to top-up a meal with add-ons like beverages, sweets, raita, roti or rice. Keeping affordability as the key focus, the meals range from Rs. 50 to Rs 150 with zero delivery fee.
The platform will include meal options from a healthy mix of organised vendors like Homely, Lunchly, Fig, iDabba and Caloriesmart, popular tiffin services like Dial a Meal and Dailymeals.in that specialize in food fit for daily consumption and expert home chefs like Sumita’s Food Planet, Mrs. Ahmed Kitchen and Shachi Jain.
Alok Jain, Entrepreneur in Residence at Swiggy, said, “The daily meal subscription market in India is highly unorganized with multiple tiffin services and home chefs operating independently with the help of local chat groups and word of mouth. Daily is the first homestyle hyperlocal food subscription service in the country that will offer a world-class platform to these food service providers and help solve the key issues of discovery, flexibility and taste fatigue.”
To ensure consistency in quality and service, Swiggy has put together a robust checklist while onboarding new vendors on Daily. They will be subject to a mix of quantitative and qualitative hygiene checks from both internal and accredited third-party vendors to ensure consumers are worry-free about the food they consume every day.
As a promotional offer, first-time customers can avail a 20% discount for the first month on the Daily app.
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