Rural India Are the New Battleground for Brands
India 

Tier-3 & Rural India Are the New Battleground for Brands

Tier-3 & Rural India Are the New Battleground for Brands Mumbai, India – While most brands fight for dominance in urban India, smart companies are quietly shifting focus to untapped rural and Tier-3 markets. Two unlikely examples—Pidilite’s new paint brand and café chain Barista—prove that the real growth lies beyond...
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